Transfer tales: Kevin Doyle and Shane Long – Reading

Reading have had great success in the 21st century with bargain signing; Nicky Shorey from Leyton Orient for £25,000 in 2001, made over 250 for the Royals and represented England on two occasions and was the first Reading player to be capped by England since Herbert Smith in 1907. Or Dave Kitson, bought for £150,000 from Cambridge in 2003, scored over 50 goals for the club, helped secure promotion to the top flight for the first time in the club’s history before being sold to Stoke City for £5.5million. However, in my opinion, the greatest transfer in Reading’s history has been that of Kevin Doyle.

Doyle and Long
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The Reading Way

One of English football’s most sustainable and successful academy models, Reading Football Club have now successfully graduated 33 players to the first team.

The past year has been one of the most turbulent in Reading’s recent history. Following relegation from the Premier League in 2013 the Reading fans have seen an owner go AWOL, players sold to cover tax bills and a frenetic search for new investment. Yet amongst the chaos there has been one constant at the club, the youth academy.

While Reading were languishing in the third tier they moved from Elm Park to the newly built 24,200 capacity Madejski stadium in 1997 and two years later the club were granted Academy status by the FA. They were part of ambitious plans by Auto Trader founder Sir John Madejski for his hometown club, which he saved from financial ruin in 1990.

The early development was overseen by former goalkeeper Nicky Hammond, now Director of Football, and after four years as Academy Manager he moved to his current role, being replaced by Exeter City manager Eamonn Dolan. The Irishman has been in the job since October 2004 and this continuity in the management of the academy has been one of the key aspects to its success.

When the FA launched the Elite Player Performance Plan in 2012 with a four tier academy system, Reading decided to build a new training ground to meet the criteria for Category One Status. It was a bold move as the redevelopment cost around £15m, a significant amount for a team of Reading’s resources, but the work meant that Category One status was granted by the FA in July 2013, one of only 22 clubs in England to achieve this.

To understand the progress of the club off the field it is important to focus on the results on the pitch over the years. A successful return to the Championship in 2002 was almost followed up with a second consecutive promotion. However the Royals were defeated in the play-off semi-final to Wolverhampton Wanderers. Alan Pardew’s defection to West Ham early the following season led to Steve Coppell’s arrival and, in 2006, Reading finally reached the top flight for the first time in their history, doing so in style, breaking the record point’s total, with 106 points and 99 goals.

Despite a lack of Premier League experience the team, including Graeme Murty, Ivar Ingimarsson and Steve Sidwell, secured a remarkable 8th place finish. However, it proved to be a case of the second season syndrome the following year as the Berkshire side slipped back into the Championship. An immediate return was thwarted by Burnley in more play-off heartache. Coppell resigned shortly after and key players began to leave. It was the end of an era and a closing chapter on the finest period in the club’s history.

The summer saw former youth team coach Brendan Rodgers take the hot seat at the Madejski Stadium. Rodgers’ previous work with the academy at Reading saw him headhunted by José Mourinho at Chelsea in 2004. What was seen as the ideal appointment went badly wrong. The playing style, with which Rodgers has now become synonymous, didn’t work as the players and fans had been familiar with a more up-tempo method. A dismal set of results and performances led to Rodgers being dismissed before Christmas.

One positive from a largely unsuccessful tenure was Rodgers introducing a number of Academy graduates, who were familiar to him from his previous role, into the squad. The likes of Alex Pearce, Jem Karacan and Simon Church managed to settle into the first team making regular appearances following loan spells in the lower divisions.

Since making their first steps into the first team the graduates became crucial and regular members of the squad. The appointment of Brian McDermott recovered a demoralised side to a top half finish, alongside a memorable cup win at Anfield. Perhaps the most successful graduate from the Reading academy has been Gylfi Sigurdsson.


Signing for the Royals from his native Iceland at the age of fifteen, Sigurdsson progressed to the first team where his personal performances, in what turned out to be his only full season in a Reading shirt, were highly impressive. A haul of 20 goals led to interest from a number of clubs with Hoffenheim ultimately agreeing to take him to Germany for £8m, a record transfer fee received.

The following season Reading reached the playoffs again, culminating in a Wembley showdown with Swansea City, managed by none other than Brendan Rodgers. The Swans won 4-2 with a hat-trick from Scott Sinclair. The Reading squad that day consisted of five home-grown players, as well as Shane Long, who came to the club from Cork City as a raw 17-year-old.

The new season saw a hangover from that defeat and the departures of Long and Matt Mills. Off the pitch it has been no secret that Sir John Madejski was looking to sell the club for a while when Anton Zingarevich purchased the club in 2012. He is the son of paper tycoon Boris Zingarevich, once rumoured to be interested in purchasing Everton.

Foreign investment in football is usually viewed with some scepticism but the Russian had links to the area having studied at Bearwood College. The sale was agreed and Thames Sport Investment (TSI) purchased 51% of the club from Madejski for £25m, with the formality of purchasing the remaining stake the following year. The financing of a move for Jason Roberts gave the club strong impetus in the second half of the 2011/12 season, which ended as Reading being crowned champions.

Despite one of the smallest budgets, investment was made, including Pavel Pogrebneyak, reportedly for £30,000 per week, but for a club of Reading’s size they were always favourites for relegation. These fears were realised and the Royals struggled.

It did, however, give the academy graduates a first taste of Premier League football. Alex McCarthy usurped Adam Federici to the number one jersey and played his way into the national team with his performances, the young goalkeeper becoming the first academy graduate to be selected for the England squad. After promotion, striker Simon Church saw his first team opportunities decrease and left in 2013. He made over 100 appearances for Reading, scoring 22 goals. Now at Charlton, he has also been capped 26 times for Wales.


After Reading were demoted it appeared money would be spent to return to the Premier League at the first attempt as Royston Drenthe and Wayne Bridge were bought in, however the September deadline for Zingarevich to purchase the remaining 49% stake in the club passed. His wife had given birth to their first child earlier in the year and it was rumoured Zingarevich was back in Russia.

Madejski was left to search for alternative investment in the club with various consortiums and individuals from around the world reportedly interested. These issues overshadowed Reading’s return to the Championship with the side just missing out on the playoffs, despite the confusion of an embarrassing pitch invasion on the final day of the season.

One bright note was the emergence of Jordan Obita, returning from a loan spell at Oldham in 2013. The young winger, who joined the club aged eight, was converted to left back after injury to Wayne Bridge and has since thrived in the position. He won the club’s player of the year award following Sigurdsson and Pearce in 2010 and 2011, respectively. The successful season was capped off by representing England Under-20s at the Toulon Tournament that summer.


Despite the success of previous groups, perhaps the best is yet to come. Last season, the Under-18s reached the Youth Cup semi-final for the first time in the club’s history. Along the way they defeated Liverpool before succumbing 5-4 on aggregate to a Fulham team including Moussa Dembélé and Patrick Roberts, who had already featured in the Premier League. Both legs of the semi-finals were televised with the youngsters giving a good account of themselves under the guidance of Dolan and club legend Michael Gilkes.

The U21s managed to go one better, winning the inaugural Premier League cup, featuring all teams with Category One status. They beat Arsenal 3-1 in the semi-finals before overcoming Patrick Vieira’s Manchester City side 4-3 over two legs.


This summer striker Adam Le Fondre was sold to Cardiff for £2million to pay for a tax bill. In this time there was little explanation from the absent owner as to his intentions for the club. As the situation looked increasingly bleak a Thai consortium, led by businesswoman Khunying Sasima Srivikorn purchased the Berkshire side from Zingarevich and Madejski.

One player who has come full circle is Simon Cox, who had to leave the Royals in 2008 due to lack of first team action. His journey took him to rivals Swindon Town where he scored regularly. He then made a big money move to West Bromwich Albion and an opportunity at Premier League football. At 27, Cox left Nottingham Forest this summer after two years at the City Ground to return to his hometown club a decade after starting his journey as a professional footballer with the Berkshire side.

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Sir John Madejski said: “Simon, with Premier League and international experience on his CV, should brilliantly demonstrate to our young stars what is possible with hard work, dedication, ambition and belief.”

With the departure of Jobi McAnuff in the summer, Reading needed a new club captain. The favourites for the role were Sean Morrison, who had stood in last season or experienced midfielder Danny Guthrie. However Nigel Adkins decided to opt for Jem Karacan. Having joined the club at 14 and progressed through the youth teams, he had been in Berkshire for over ten years.

Jem-KaracanOn the pitch he is the type of player always ready give his all; a definite fan’s favourite. Despite a couple of injury plagued years, Adkins saw enough in him to hand Karacan the armband saying, “He’s come through our academy. It has sent a great statement out for everybody and I’m sure he’s going to be a great captain.”

Writing in his first programme notes as captain he explained the pride at leading the club he had spent his entire professional career a: “For a player who has come through the youth team, it is a real honour. From sitting next to the dugout when you’re 16 or 17 to now leading the team out on the Madejski Stadium pitch with all the fans around you, it’s something I’ve always dreamed of.”

He also recalled his experience as a youth player when Murty and Ingimarsson were captaining the club during its most successful period. “The way they conducted themselves around the place was inspiring, we just looked up to them and hoped that one day we could be seen in the same light as them.”

After a successful season for the respective youth teams, the players have now taken the next step and progressed to the first team ranks after a number of senior professional were released. Adkins has spoken of integrating these players and said, “there’s nothing better for supporters than seeing home grown players in the team”. The result has seen Ryan Edwards, Craig Tanner, Jake Cooper, Jack Stacey, Aaron Kuhl, Aaron Tshibola and Sean Long make their debuts for the Royals, meaning that despite being less than a month old, it has already been the most productive season in terms of academy debutants. Long’s substitute appearance at Scunthorpe made him the 33rd graduate to play for the first team at Reading.

Credit for the approach taken must go to a number of people, not least John Madejski who took the decision to invest in the academy. His vision has come into fruition first through Nicky Hammond and now Eamonn Dolan. Despite the difficult situation at the club and rumoured interest from Leeds United when they were looking for a new manager, Dolan remained loyal to the club.

The transition into the first team has been made easier by recent managers including Rodgers, McDermott and Adkins buying into the philosophy of the club. Some managers may be inclined to opt for recruiting ready-made experience, but Reading have been brave in giving youth a chance, Something Adkins acknowledged at the start of the season: “It’s going to be a challenge but I know they’ll be supported. We’ll allow them to make mistakes because that’s how you learn and you flourish. They’re still young and we’ve got to allow them to learn.”

The hard work of the players to have come through the system and are now experienced squad members such as Pearce, McCarthy and Hal Robson-Kanu is a credit to themselves and the club, according to Adkins. “They’ve really embraced their responsibility to integrate the young ones into the group.”

With new players coming through and acknowledgement of a strong tradition of developing talent which has been embraced by all at the club, including fans, it looks like the success will be replicated in one of English football’s most sustainable youth models.

This article originally appeared on The Original Coach,!the-reading-way/c1f3x

Proud to call him the Captain

The headlines this weekend will be dominated by Wayne Rooney’s wonder goal, Liverpool’s SAS-inspired title challenge and Arsene Wenger’s nightmare 1000 game milestone at Stamford Bridge. However in the Championship Reading continued their push for an immediate return to the Premier League. While a 2-1 victory at a struggling Birmingham City may not have been noticed by many people outside the Royal County of Berkshire it was a significant win for one player at the club especially, club captain, Jobi McAnuff.

When he followed Brendan Rodgers to the Royals from Watford in the summer of 2009 his career had taken him to West Ham, Cardiff City and Crystal Palace. Since starting his career at Wimbledon, the Jamaican international hadn’t played over 100 games for any of his previous five clubs and never staying at a club more than a few years.

At the start of the 2008/9 season Reading were a club in transition following the departure of legendary manager Steve Coppell and a number of their high profile players including Kevin Doyle. Former youth team coach Rodgers took the helm with the task of rebuilding the team. While trying to introduce a new passing philosophy, new signings and integrating youth players into the squad, an appointment which looked perfect didn’t work out and Rodgers was gone before Christmas.

When Rodgers left it could have also signalled the end for McAnuff’s Reading career as the man who brought him to the club had moved on. However the London-born winger settled into the team, which was revived in the New Year by Brian McDermott, and made 41 appearances in his first season at the club. One of the highlights of the year was an FA Cup win at Anfield, and when Jobi McAnuff slalomed through the Liverpool defence he almost scored one of the most memorable goals ever seen in a Reading shirt.

The following year, with the new-look team settling in the Championship, Reading reached the play-off final. In the semi-final at Cardiff Jobi McAnuff scored a superb individual goal to round off the victory. For a young team including Jem Karacan, Simon Church and Hal Robson-Kanu, with a new manager it was a fine achievement. As fate would have it their opponents at Wembley were Brendan Rodger’s Swansea, who went on to reach the promised land of the Premier League with a 4-2 victory.

The defeat lead to a Shane Long and Matt Mills departing over the summer and the prospects for a successful season looked slim. With club captain Mills one of the players moving on Reading had to appoint a new skipper. At the age of 30 and having become a highly respected member of the squad following 3 years at the Madejski Stadium, McAnuff was the ideal man for the job.

When the club went on their pre-season tour to Slovenia a number of youth players were integrated into the squad. A story of new skipper, McAnuff choosing to sit with then-18 year old Jordan Obita on the team bus, rather than his mates showed the class of the man. After games McAnuff always makes himself available to the local media to give his thoughts on the team. He always comes across with great dignity and maturity.

However, not everyone is a fan of McAnuff. When the team is playing badly the skipper is the first player the crowd start to complain about. As a winger and a key player for the club he puts extra responsibility on himself to take the initiative in games and sometimes that can be his downfall. After the game on the phone-ins the captain always seems to be the fall guy.

After playing every Premier League game last season, under Nigel Adkins McAnuff has been in and out of the team. Some players would complain to the manager or the media, especially if they were the captain, feeling they were entitled to a place in the side. However Jobi McAnuff has never let his head drop and is always encouraging his team mates from the side-lines when he’s not playing. Through his hard work he has forced his way back into the team, which has seen an upturn in the team’s fortunes, and this weekend he scored a brace, his first goals for the club in 2 years.

Following his match-winning display the local radio phone-in consisted of a mixture of praise for the team, and supporters of the club questioning where the “Jobi haters” had gone. This wasn’t just one or two; there were a number of texts, calls and tweets in support of the club captain, also saying that they were happy for him on a personal level, something which is rare in the modern game. One person admitted they “weren’t Jobi’s biggest fan”, but said he did well in the match (how big of him to say so) but thought that sometimes Jobi lacked effort and passion. Those are two qualities that Jobi McAnuff is never short of and thankfully club legend and BBC Radio Berkshire presenter Ady Williams picked up on this to set the record straight.

For all the people who don’t support Jobi McAnuff there are plenty who do. One of the most popular and respected players in the dressing room, his application and desire make him a fine example to the younger players on the team. As a Reading fan and supporter, some people are neither when they claim to be both, I am proud to call Jobi McAnuff our club captain for all the work he does on and off the pitch.